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Nigerian FA hails new Nike deal ‘best ever for an African nation’
Improved contract runs through to 2026 Fifa World Cup and includes women’s team.

Posted: November 21 2018By: Sam Carp
Nigerian FA hails new Nike deal ‘best ever for an African nation’
Getty Images

The Nigeria Football Federation (NFF) has announced a long-term extension of its partnership with Nike.

The new deal will initially run for four years, but an automatic renewal clause will take the collaboration through to the end of the 2026 Fifa World Cup, meaning the US sportswear giant will supply kit to Nigeria’s national soccer team for the next two editions of the international tournament.

The financial terms of the agreement, which has been expanded to include Nigeria’s women’s team, have not been confirmed, but NFF president Amaju Pinnick described it as an “improved contract”.

The extension prolongs a collaboration that dates back to April 2015 when Nike replaced sportswear rival Adidas as Nigeria’s official kit supplier. The company kitted out the men’s national side at this year’s World Cup in Russia, where Nigeria narrowly missed out on qualifying for the knockout rounds.

Nigeria Football Federation rides with the Simba Group

"This four plus four deal is the best any African country has ever had with Nike," said Pinnick, speaking to members of the media. "I can say it is about a hundred percent better than anything else.”

Adding: “A few months after we came on board for our first term in office, I was told that we needed to buy jerseys for the national team to play a football match. That was how bad it was, because the kit sponsor at that time terminated the contract.

“So, I made contacts with some highly connected persons and worked hard to convince Nike to come on board. We were coming from a weak position but they made the agreement flexible for us.

"We are happy we teamed up with Nike because after we qualified and participated at the FIFA World Cup in Russia, the company was the one chasing us for a new improved contract,"

Shehu Dikki, the NFF’s vice president and head of marketing, added: “We are very happy because this new agreement comes with good money on an annual basis, more supplies, improved qualification bonus for our teams, door-to-door delivery of kits, royalty for the NFF on jerseys sold and it has now been expanded to include our women national teams.”

Nigeria’s Nike World Cup strip earned rave reviews in various quarters, winning the London Design Award and ranking highest in international men’s magazine GQ’s list of the best kits of the 32 teams in Russia. The NFF also said the kit received three million pre-orders before its release.

Tina Salminen, Nike’s regional sports marketing director for Africa, added: “[The World Cup kit] has remained a source of reference in Nike meetings and events ever since.

“Nigeria is one of the big teams in world football and we are happy to get them to sign a long-term contract.”

Next wrote:How do you know it's a "bad deal"? Do you have the financial details of it or it's the duration of the deal that you are angry with?

So in the absence of all these you cannot classify this as a "bad deal".

oloye wrote:While the details are sketchy I think there are positives here. There is a reason why Nike wanted to tie us down to a long contract, they recognise that we are marketable branch. They have brought the female team on board as well.

We have moved from the position where we were begging for sponsors to where the sponsor is now trying to own and keep us over a long period. This is the dividend of stability, this is what stability brings to the table especially where the people in charge at least know where they are going.

I don't know about signing the best deal in the world, I know where we were 4yrs when we were begging for sponsors... I see an improved deal.

The ball is now back in our court to make ourselves even more marketable even as Nigerians all over the world have now bought into the buying of Nigerian jerseys

pajimoh wrote:

Next wrote:How do you know it's a "bad deal"? Do you have the financial details of it or it's the duration of the deal that you are angry with?

So in the absence of all these you cannot classify this as a "bad deal".

the same way we can't verify if it's a good deal without the details. Incomplete write-up as usual

Odas wrote:

pajimoh wrote:

Next wrote:How do you know it's a "bad deal"? Do you have the financial details of it or it's the duration of the deal that you are angry with?

So in the absence of all these you cannot classify this as a "bad deal".

the same way we can't verify if it's a good deal without the details. Incomplete write-up as usual

... let's just say a deal has been made, eliminate use of the word(s) - good or bad - deal; at least, until we know what the details are

Odas wrote:

pajimoh wrote:

Next wrote:How do you know it's a "bad deal"? Do you have the financial details of it or it's the duration of the deal that you are angry with?

So in the absence of all these you cannot classify this as a "bad deal".

the same way we can't verify if it's a good deal without the details. Incomplete write-up as usual

... let's just say a deal has been made, eliminate use of the word(s) - good or bad - deal; at least, until we know what the details are

France, somewhat surprisingly, have the best deal, receiving a whopping $54 million (R745 million) annually from the kit supplier, as reported by Sports Sponsorship Insider.

England follow with their $46 million (R634 million) contract, while Brazil complete the podium with their $32 million (R441 million) deal.

Germany and Spain have the biggest deals with adidas, with both European giants pocketing $30 million (R414 million) from the German brand.

Japan receive $18 million (R248 million) a year from adidas, one more than hosts Russia, while Mexico is the sixth adidas-sponsored team in the top 10, earning $13 million (R179 million).

Gallery: 2018 World Cup Kits Revealed, Groups A-D

Meanwhile, 2016 UEFA European Championship winners Portugal are Nike’s fourth team in the top 10, receiving $7 million (R97 million) a year from the kit supplier.

JACKAL wrote:They are touting this as the best deal for an African county ? This is how they fool you African... Did you know Nike only Currently sponsors only 3 African National team. Nigeria, Burundi and South Africa. 2 of the 3 didn't even qualify for the World cup..so the standards are not even that high to begin with..

Here is a list of what they pay other Countries and mind you we out sold all of them in Jersey sales:


France got $54 Million a Year...we received $3.75 for 4 years on the last contract.



Despite Nigeria's deal with Nike not being among the top 10, the sport manufacturer actually has the three most expensive sponsorships in Russia.

France, somewhat surprisingly, have the best deal, receiving a whopping $54 million (R745 million) annually from the kit supplier, as reported by Sports Sponsorship Insider.

England follow with their $46 million (R634 million) contract, while Brazil complete the podium with their $32 million (R441 million) deal.

Germany and Spain have the biggest deals with adidas, with both European giants pocketing $30 million (R414 million) from the German brand.

Japan receive $18 million (R248 million) a year from adidas, one more than hosts Russia, while Mexico is the sixth adidas-sponsored team in the top 10, earning $13 million (R179 million).

Gallery: 2018 World Cup Kits Revealed, Groups A-D

Meanwhile, 2016 UEFA European Championship winners Portugal are Nike’s fourth team in the top 10, receiving $7 million (R97 million) a year from the kit supplier.

fabio wrote:Enugu II,

If it was a very good deal. Pinnick by now would have would raving about it. It is safe to say it was a better deal (although still bad), then the rubbish Pinnick signed four years ago.

Enugu II wrote:

fabio wrote:Enugu II,

If it was a very good deal. Pinnick by now would have would raving about it. It is safe to say it was a better deal (although still bad), then the rubbish Pinnick signed four years ago.

He is raving about in the media but even that is not convincing till the details are known. You and I should not be confused about Pinnick hyping the deal. I want to know more before making comments based on information and not making wild guesses.

“We are very happy because this new agreement comes with good money on annual basis, more supplies, improved qualification bonus for our teams, door-to-door delivery of kits, royalty for the NFF on jerseys sold and it has now been expanded to include our women national teams.”

The new agreement is also flexible with regards to market situation, and performance of the National Teams. “We have a window for renewal of this contract in 2023 but most terms of the agreement as presently constituted would improve should the Super Eagles make a huge impact at the 2022 FIFA World Cup.

“This contract brings a huge sigh of relief. Now, we do not have to worry about clearing kits at the ports because NIKE now has that responsibility to bring it to our door. All the National Teams are now captured, we earn money on number of jerseys sold and a new kit will be designed for Nigeria prior to the 2020 Olympics Games in Tokyo,” Dikko added

NFF 1st Vice President and Chairman of the Legal Committee, Barr. Seyi Akinwunmi assured NIKE that the NFF would abide by every letter of the new contract, and said the Federation is in fact looking forward to signing another much –improved deal after the 2022 FIFA World Cup.

“We need to know where we are coming from to be able to appreciate where we are now. A few months after we came on board for our first term in office, I was told that we needed to buy jerseys for the National Team to play a football match. That was how bad it was, because the kit sponsor at that time terminated the contract.

“So, I made contacts with some highly connected persons and worked hard to convince NIKE to come on board. We were coming from a weak position but they made the agreement flexible for us. Today, we are happy we teamed up with NIKE because after we qualified and participated at the FIFA World Cup in Russia, the company was the one chasing us for a new improved contract,” President of NFF, Mr. Amaju Melvin Pinnick, said at the contract –signing ceremony inside the Stephen Keshi Stadium.

Amaju Pinnick, President of the Nigeria Football Federation, on Tuesday admitted that his federation approached the NIKE sponsorship deal from a weak point.

Pinnick said incessant crises in the country’s football and the Super Eagles failure to qualify for the 2015 Nation’s Cup put the federation at a disadvantaged position in the contract negotiation with NIKE.

He said: “People are talking about the NIKE contract.

“I kept that contract to myself for a long time before I decided to say I want to share it with the secretariat.

“I wept when I signed a document purchasing jerseys for Nigeria.

“The best period of Nigerian football history was in the last three years.

“Now, we are supposed to be a choice candidate for sponsors.

“I know how many times I went to NIKE without the board knowing.

“If you know me, you will know that in terms of finance, my image is as clear and clean as crystal.

“I am moved by passion to serve this country.

“I love this country and I am only driven by it.

“I am not telling you that I don’t like the good things of life because I was born into it, but it is just that we (the NFF board) have a clear-cut vision.”

Pinnick also explained the situation that compelled the federation to sign the $750, 000 kit contract with Nike, confessing that the federation entered into negotiations with the sports wears outfit from a weak position.

He revealed that the NFF did the deal just for the purpose of securing kit sponsorship for the national teams after all other companies it earlier approached rejected it.

Pinnick also stated that the current position of the Super Eagles, as well as the fact the national team did not qualify for the last Africa Cup of Nations in Equatorial Guinea also counted against the federation in the deal, where Nike’s responsibility would only be to supply kits worth $750,000 to the national teams for three and a-half year period.

Reacting to criticisms that trailed the contract, Amaju said the deal was the best the federation could get, stressing that it was in a very pitiable situation that even lesser companies were rejecting the country’s proposals. “I kept that contract to myself for a long time before I decided to share it with the secretariat. I can tell you that the last four years has been the best period of Nigerian football.’

Now we are supposed to be a choice candidate for corporate kit sponsors, but regrettably no sponsor wants to identify with us.

That is food for thought; we would not want to go into details. I spoke with almost every kit manufacturing company but no one was able to pen a deal with us. So when Nike came with their conditions, we said okay, why not. “We had serious challenges securing kit sponsors for our various teams.

fabio wrote:Enugu II, another reason people are skeptical abut the new deal is Pinnick's double speak. Compare and contrast what he said about the old Nike deals four years ago and today....

Today...

“We need to know where we are coming from to be able to appreciate where we are now. A few months after we came on board for our first term in office, I was told that we needed to buy jerseys for the National Team to play a football match. That was how bad it was, because the kit sponsor at that time terminated the contract.

“So, I made contacts with some highly connected persons and worked hard to convince NIKE to come on board. We were coming from a weak position but they made the agreement flexible for us. Today, we are happy we teamed up with NIKE because after we qualified and participated at the FIFA World Cup in Russia, the company was the one chasing us for a new improved contract,” President of NFF, Mr. Amaju Melvin Pinnick, said at the contract –signing ceremony inside the Stephen Keshi Stadium.

Four years ago....

Amaju Pinnick, President of the Nigeria Football Federation, on Tuesday admitted that his federation approached the NIKE sponsorship deal from a weak point.

Pinnick said incessant crises in the country’s football and the Super Eagles failure to qualify for the 2015 Nation’s Cup put the federation at a disadvantaged position in the contract negotiation with NIKE.

He said: “People are talking about the NIKE contract.

“I kept that contract to myself for a long time before I decided to say I want to share it with the secretariat.

“I wept when I signed a document purchasing jerseys for Nigeria.

“The best period of Nigerian football history was in the last three years.

“Now, we are supposed to be a choice candidate for sponsors.

“I know how many times I went to NIKE without the board knowing.

“If you know me, you will know that in terms of finance, my image is as clear and clean as crystal.

“I am moved by passion to serve this country.

“I love this country and I am only driven by it.

“I am not telling you that I don’t like the good things of life because I was born into it, but it is just that we (the NFF board) have a clear-cut vision.”

https://theeagleonline.com.ng/nike-deal ... eak-point/

Pinnick also explained the situation that compelled the federation to sign the $750, 000 kit contract with Nike, confessing that the federation entered into negotiations with the sports wears outfit from a weak position.

He revealed that the NFF did the deal just for the purpose of securing kit sponsorship for the national teams after all other companies it earlier approached rejected it.

Pinnick also stated that the current position of the Super Eagles, as well as the fact the national team did not qualify for the last Africa Cup of Nations in Equatorial Guinea also counted against the federation in the deal, where Nike’s responsibility would only be to supply kits worth $750,000 to the national teams for three and a-half year period.

Reacting to criticisms that trailed the contract, Amaju said the deal was the best the federation could get, stressing that it was in a very pitiable situation that even lesser companies were rejecting the country’s proposals. “I kept that contract to myself for a long time before I decided to share it with the secretariat. I can tell you that the last four years has been the best period of Nigerian football.’

Now we are supposed to be a choice candidate for corporate kit sponsors, but regrettably no sponsor wants to identify with us.

That is food for thought; we would not want to go into details. I spoke with almost every kit manufacturing company but no one was able to pen a deal with us. So when Nike came with their conditions, we said okay, why not. “We had serious challenges securing kit sponsors for our various teams.

https://guardian.ng/lead-story/nff-is-b ... u-pinnick/

Enugu II wrote:JACKAL,

Fact is that you are clearly jumping the gun here. Do you have the financial details or not. If you have none, then you really do not have the information to make an informed comment on whether the deal is good or poor. The last Nike deal was poor but that verdict was reached only because the financial deals were available to a certain extent. That is not the case here.

What you are doing here is speculative, nothing more. The sharing of info on European teams does not help matters because you have nothing to compare to those financial figures. Moreover, I certainly will not be expecting Nigeria's figures to be anything close to countries like France and the reason ought to be obvious. However, I certainly expect the figures to be much better than the last Nigerian deal with Nike. However, I cannot make an INFORMED comment on it until the figures are out.

JACKAL wrote:They are touting this as the best deal for an African county ? This is how they fool you African... Did you know Nike only Currently sponsors only 3 African National team. Nigeria, Burundi and South Africa. 2 of the 3 didn't even qualify for the World cup..so the standards are not even that high to begin with..

Here is a list of what they pay other Countries and mind you we out sold all of them in Jersey sales:


France got $54 Million a Year...we received $3.75 for 4 years on the last contract.



Despite Nigeria's deal with Nike not being among the top 10, the sport manufacturer actually has the three most expensive sponsorships in Russia.

France, somewhat surprisingly, have the best deal, receiving a whopping $54 million (R745 million) annually from the kit supplier, as reported by Sports Sponsorship Insider.

England follow with their $46 million (R634 million) contract, while Brazil complete the podium with their $32 million (R441 million) deal.

Germany and Spain have the biggest deals with adidas, with both European giants pocketing $30 million (R414 million) from the German brand.

Japan receive $18 million (R248 million) a year from adidas, one more than hosts Russia, while Mexico is the sixth adidas-sponsored team in the top 10, earning $13 million (R179 million).

Gallery: 2018 World Cup Kits Revealed, Groups A-D

Meanwhile, 2016 UEFA European Championship winners Portugal are Nike’s fourth team in the top 10, receiving $7 million (R97 million) a year from the kit supplier.

fabio wrote:

Enugu II wrote:

fabio wrote:Enugu II,

If it was a very good deal. Pinnick by now would have would raving about it. It is safe to say it was a better deal (although still bad), then the rubbish Pinnick signed four years ago.

He is raving about in the media but even that is not convincing till the details are known. You and I should not be confused about Pinnick hyping the deal. I want to know more before making comments based on information and not making wild guesses.

“We are very happy because this new agreement comes with good money on annual basis, more supplies, improved qualification bonus for our teams, door-to-door delivery of kits, royalty for the NFF on jerseys sold and it has now been expanded to include our women national teams.”

The new agreement is also flexible with regards to market situation, and performance of the National Teams. “We have a window for renewal of this contract in 2023 but most terms of the agreement as presently constituted would improve should the Super Eagles make a huge impact at the 2022 FIFA World Cup.

“This contract brings a huge sigh of relief. Now, we do not have to worry about clearing kits at the ports because NIKE now has that responsibility to bring it to our door. All the National Teams are now captured, we earn money on number of jerseys sold and a new kit will be designed for Nigeria prior to the 2020 Olympics Games in Tokyo,” Dikko added

NFF 1st Vice President and Chairman of the Legal Committee, Barr. Seyi Akinwunmi assured NIKE that the NFF would abide by every letter of the new contract, and said the Federation is in fact looking forward to signing another much –improved deal after the 2022 FIFA World Cup.

https://hotsportstv.com/nff-signs-new-i ... with-nike/

Most valuable National Football Team Kit Suppliers Deals

September 2, 2016 By totalsportek2
We all know that kit suppliers deal of major european club teams are very lucrative ones for both the club and the brand and we have covered couple of in depth analysis on European football shirt sponsorship and also the most expensive football kit deals but what about the International teams and kit sponsorship ? How do the national federations fair compare to club deals ? Here we take a look at some of the most expensive kit deals in international football today.

Germany record breaking Adidas deal: Adidas extended their historical kit deal with current world champions Germany to atleast 2022 and it also became the most expensive kit deal in football worth €50m a year. at the international level.
Current England kit suppliers Nike who pay English FA around €34.5 million a year for 8 year deal are set to ditch the contract in 2018 when its expire. Largely down to underwhelming performances of England team at the major tournament. Specially that humiliating exit in the hands of Iceland in Euro 2016. underArmour are already in talks with English FA and they are likely to become new England kit suppliers after Nike deal expires in 2018.

Most Expensive International Football Kit Supplier Deals
COUNTRY
BRAND
VALUE
CONTRACT

GERMANY (new)
ADIDAS
€50m
2015-2022

FRANCE
NIKE
€42.6m
2011-2018

SPAIN (new)
ADIDAS
€40m
2015-2026

ENGLAND
NIKE
€34.5m
2010-2018

BRAZIL
NIKE
€30.7m
2008-2018

ITALY (new)
PUMA
€25m
2015-2022

CHINA
NIKE
€14.5m
2015-2026

RUSSIA
ADIDAS
€12.5m
2008-2016

UNITED STATES
NIKE
€8.5m
2008-2014

NETHERLANDS
NIKE
€8.5m
2008-2018