Sport – slavery for local athletes in Nigeria
Moderators: Moderator Team, phpBB2 - Administrators
-
Toxicarrow
- Egg
- Posts: 9667
- Joined: Wed Dec 24, 2003 12:39 am
- Contact:
Sport – slavery for local athletes in Nigeria
Sport – slavery for local athletes in Nigeria
By Segun Odegbami
19 September 2020 | 4:11 am
Sport is presently slave labour in Nigeria. Without exaggerating, and I am asserting with all sense of responsibility, most athletes in the Nigerian domestic sport landscape are living in poverty. The evidence is all around us in the level of respect they enjoy in society and in the poor treatment they receive in their clubs, and their status in public.
Unlike what happens in more advanced climes, local Nigerian athletes may be heroes in their community, but only a handful are celebrated as national role models and accorded the kind of respect they get when they move to Europe, America or somewhere abroad, become globally famous, make their fortune and return home.
Domestically, here in Nigeria, there is no fortune to be made, and local heroes hardly become role models anymore. You do not need to look far to know how badly the present system demeans local athletes across all sports in Nigeria, including footballers. They are used without adequate financial benefits, dumped, neglected and finally left to rot on the plateau of the forgotten, in abject poverty.
Athletes ‘wake’ up at the end of their careers, psychologically traumatized by the reality of their poor state, retire into the cocoon of regret, and live the rest of their lives as slaves within sport. It is a truly pathetic situation.
There are very successful musicians, cultural artists and actors in the domestic entertainment industry that are famous, celebrities and role models. Not so, local athletes. Unless they go abroad to get their ‘ticket’ into that realm, they languish locally.
Sport in Nigeria presently is not fair to the athletes, because there is not the system in place, and a mature industry to drive change and make the local athletes success stories again. That’s why there is an endless stream of young talented boys and girls in sports joining the mass migration to Europe, America and the Middle East, in recent years.
The situation was not always so, and need not be so, particularly now when sports have become a humongous global industry that is throwing up athletes that are rich, famous, and powerful, everywhere except locally in Nigeria.
It was not always so in our history. There was a time when Nigeria was home to local sports heroes who became celebrities and national role models. The system that made that possible was on a northward trajectory before the architects of destruction of local sports development unleashed their selfish constructions in some parts of the 1990s, sold ignorance in a package to government, and destroyed the fabric of local Nigerian sports development.
As a football player during my time, I met a system on ground that produced heroes but who were not role models. For example, although I wanted to play and be famous like Samuel Garba, his life outside of football was not a model I wanted to aspire to. The same thing could be said of several other famous athletes too in those days who were not celebrities and role models.
Permit me to use my story only as a guide into my postulation.
I joined the national team of Nigeria when daily allowances were two Naira a day (that’s the equivalent of two Dollars), and bonuses for winning an international match were 60 Naira (the equivalent of 60 Dollars). You don’t become rich on such ridiculously meagre financial ‘incentives’ when you are playing at the highest level of domestic national sport.
I realised this early in my career.
Preparatory to the Olympic games of 1976, I met several other athletes even in other sports who also saw what I was seeing as the future of sportsmen in our country. That generation began a slow but steady attempt to alter the situation.
Post the Olympic Games of 1976, there was a massive exodus of athletes abroad chasing education. Many famous footballers in domestic football gave up the opportunity of more fame and went in search of greener pastures in the land where their passion for football could be combined with the need for education that guarantees them an escape from poverty and future disrespect. An army of footballers and track and field athletes began to flood into America!
Some of us chose not to go. We deliberately chose to stay, fight and change the situation and status of the local athlete.
Permit me to use my story as a humble guide.
We were all amateurs in Nigerian sport. Sport was a pastime. One had to do other work alongside sport to live as an amateur. So, clubs engaged athletes with that clear understanding.
The demands of sport later became more than amateur sport could meet in terms of time and commitment. A semi-professional status emerged in the mid-1970s during my era. As a semi-professional, I was paid regular wages as other staff in the club but all I did was play football. I was given a career path that provided for the future after my football career.
I was not alone in that categorization. Till date, several of my colleagues that played for Shooting Stars as semi-professionals still draw life-pensions from that arrangement. Sam Kofi Ashante, a defender from Ghana still returns to Nigeria till now to collect his monthly pension. Felix Owolabi still draws a pension from his 30-years of service to IICC Shooting Stars and the Oyo State government that owned the club till this day. That arrangement offers him respect to compliment his locally derived fame. He is a role model to this day, not suffering from the deep pangs of any enslavement to poverty.
There was a turning point in the lives of local and international athletes after the 1976 Olympics. The Green Eagles had a meeting one memorable morning with the Director Sports, Mr. Akioye, and some of his officials. We were protesting the future that he had painted to us using a famous Nigerian football player that he was rehabilitating at the National Institute for Sports, training him to be a coach of the junior national team, as an example of what the country would do for us. He thought the picture he painted was a rosy one. He was wrong.
I recall vividly how Adokie Amiesimaka, still an undergraduate law student at the University of Lagos, exploded in reaction, using some rather harsh words that hurt and touched a raw nerve in the heart of the best sports administrator in the history of Nigerian sports – Akioye.
Patrick Ekeji and I, quickly but more gently, backed Adokie to the hilt. We protested that football players were being disrespected and were heading for a life of slavery if the ‘model’ being cited by Mr. Akioye represented the future of local athletes!
Our angry protestation made a lot of sense and struck the right cord in the heart of the officials. It marked the beginning of a change in the attitude of Sports officials to local Nigerian sports heroes. It immediately impacted and catalyzed change in the financial fortune of all national athletes, earning them additional respect and a higher status in society.
After that meeting, daily allowances of national athletes were increased. The Naira and the Dollar were at par – One Naira was equivalent to one Dollar. Now do the transformation math. Daily allowances were increased from 2 Naira to 10 Naira. International daily allowances were increased from 10 Naira to 100 Naira. Match-winning bonuses were moved up from 60 naira per win to 1000 Naira.
It was a giant leap forward in a new world!
At my club in Ibadan, I led a protest that if players would not be flown to distant match venues for domestic matches around the country, I would either not go for those away matches, or would fly myself there privately, provided I could afford it. It made sense even to the officials who realized the punishment we endured travelling long distances across the country (Ibadan to Kano, for example) to honour domestic league matches, in very uncomfortable buses, week after week. I made Shooting Stars FC to fly the team to a few destinations as a result of my one-man protest, seeking respect.
We were the first generation of local players (between Rangers International and IICC Shooting Stars FC) in Nigeria’s history to be given loans to buy cars, or were paid well enough to purchase our own cars, or were gifted cars as reward for good performance (not necessarily winning).
In two short years, by 1978, I had a ‘contract’ with the Western Nigerian Investment and Credit Corporation, owners of IICC Shooting Stars International Football Club, an appointment as Senior Industrial Engineer, with pensionable welfare package whenever I retired from the club. That year, in enjoying my status as the first Nigerian player to be listed amongst the top ten best players in Africa (I was named Third Best at the time when Nigerians were not even aware of the Best African Player award) I owned 5 cars, all packed in my compound in Ibadan. I was also building my house in the city.
The seed of respect, dignity for sports heroes and being role models was planted in the struggle by us and some Track and Field athletes in the late 1970s. We won that fight and it manifested in several good things that happened to many local athletes.
As I retired from football I became manager of IICC Shooting Stars. My first actions were a testimony to my determination to sustain the struggle of elevating the status of players. I signed what were mouth-watering contracts with some players, including Clement Temile, Samson Ozogula, Rashidi Yekini, Ogbein Fawole and so on. On the day Temile and Ozogula reported for work, the keys to brand new 505 cars, premium cars at the time that even senior officials of the club did not have, were waiting for them! It was unprecedented in the history of Nigerian football. When they drove into Benin City that weekend they were not only hailed as heroes, they were celebrities with solid role model status!
(to be concluded next week).
https://guardian.ng/sport/sport-slavery ... n-nigeria/
By Segun Odegbami
19 September 2020 | 4:11 am
Sport is presently slave labour in Nigeria. Without exaggerating, and I am asserting with all sense of responsibility, most athletes in the Nigerian domestic sport landscape are living in poverty. The evidence is all around us in the level of respect they enjoy in society and in the poor treatment they receive in their clubs, and their status in public.
Unlike what happens in more advanced climes, local Nigerian athletes may be heroes in their community, but only a handful are celebrated as national role models and accorded the kind of respect they get when they move to Europe, America or somewhere abroad, become globally famous, make their fortune and return home.
Domestically, here in Nigeria, there is no fortune to be made, and local heroes hardly become role models anymore. You do not need to look far to know how badly the present system demeans local athletes across all sports in Nigeria, including footballers. They are used without adequate financial benefits, dumped, neglected and finally left to rot on the plateau of the forgotten, in abject poverty.
Athletes ‘wake’ up at the end of their careers, psychologically traumatized by the reality of their poor state, retire into the cocoon of regret, and live the rest of their lives as slaves within sport. It is a truly pathetic situation.
There are very successful musicians, cultural artists and actors in the domestic entertainment industry that are famous, celebrities and role models. Not so, local athletes. Unless they go abroad to get their ‘ticket’ into that realm, they languish locally.
Sport in Nigeria presently is not fair to the athletes, because there is not the system in place, and a mature industry to drive change and make the local athletes success stories again. That’s why there is an endless stream of young talented boys and girls in sports joining the mass migration to Europe, America and the Middle East, in recent years.
The situation was not always so, and need not be so, particularly now when sports have become a humongous global industry that is throwing up athletes that are rich, famous, and powerful, everywhere except locally in Nigeria.
It was not always so in our history. There was a time when Nigeria was home to local sports heroes who became celebrities and national role models. The system that made that possible was on a northward trajectory before the architects of destruction of local sports development unleashed their selfish constructions in some parts of the 1990s, sold ignorance in a package to government, and destroyed the fabric of local Nigerian sports development.
As a football player during my time, I met a system on ground that produced heroes but who were not role models. For example, although I wanted to play and be famous like Samuel Garba, his life outside of football was not a model I wanted to aspire to. The same thing could be said of several other famous athletes too in those days who were not celebrities and role models.
Permit me to use my story only as a guide into my postulation.
I joined the national team of Nigeria when daily allowances were two Naira a day (that’s the equivalent of two Dollars), and bonuses for winning an international match were 60 Naira (the equivalent of 60 Dollars). You don’t become rich on such ridiculously meagre financial ‘incentives’ when you are playing at the highest level of domestic national sport.
I realised this early in my career.
Preparatory to the Olympic games of 1976, I met several other athletes even in other sports who also saw what I was seeing as the future of sportsmen in our country. That generation began a slow but steady attempt to alter the situation.
Post the Olympic Games of 1976, there was a massive exodus of athletes abroad chasing education. Many famous footballers in domestic football gave up the opportunity of more fame and went in search of greener pastures in the land where their passion for football could be combined with the need for education that guarantees them an escape from poverty and future disrespect. An army of footballers and track and field athletes began to flood into America!
Some of us chose not to go. We deliberately chose to stay, fight and change the situation and status of the local athlete.
Permit me to use my story as a humble guide.
We were all amateurs in Nigerian sport. Sport was a pastime. One had to do other work alongside sport to live as an amateur. So, clubs engaged athletes with that clear understanding.
The demands of sport later became more than amateur sport could meet in terms of time and commitment. A semi-professional status emerged in the mid-1970s during my era. As a semi-professional, I was paid regular wages as other staff in the club but all I did was play football. I was given a career path that provided for the future after my football career.
I was not alone in that categorization. Till date, several of my colleagues that played for Shooting Stars as semi-professionals still draw life-pensions from that arrangement. Sam Kofi Ashante, a defender from Ghana still returns to Nigeria till now to collect his monthly pension. Felix Owolabi still draws a pension from his 30-years of service to IICC Shooting Stars and the Oyo State government that owned the club till this day. That arrangement offers him respect to compliment his locally derived fame. He is a role model to this day, not suffering from the deep pangs of any enslavement to poverty.
There was a turning point in the lives of local and international athletes after the 1976 Olympics. The Green Eagles had a meeting one memorable morning with the Director Sports, Mr. Akioye, and some of his officials. We were protesting the future that he had painted to us using a famous Nigerian football player that he was rehabilitating at the National Institute for Sports, training him to be a coach of the junior national team, as an example of what the country would do for us. He thought the picture he painted was a rosy one. He was wrong.
I recall vividly how Adokie Amiesimaka, still an undergraduate law student at the University of Lagos, exploded in reaction, using some rather harsh words that hurt and touched a raw nerve in the heart of the best sports administrator in the history of Nigerian sports – Akioye.
Patrick Ekeji and I, quickly but more gently, backed Adokie to the hilt. We protested that football players were being disrespected and were heading for a life of slavery if the ‘model’ being cited by Mr. Akioye represented the future of local athletes!
Our angry protestation made a lot of sense and struck the right cord in the heart of the officials. It marked the beginning of a change in the attitude of Sports officials to local Nigerian sports heroes. It immediately impacted and catalyzed change in the financial fortune of all national athletes, earning them additional respect and a higher status in society.
After that meeting, daily allowances of national athletes were increased. The Naira and the Dollar were at par – One Naira was equivalent to one Dollar. Now do the transformation math. Daily allowances were increased from 2 Naira to 10 Naira. International daily allowances were increased from 10 Naira to 100 Naira. Match-winning bonuses were moved up from 60 naira per win to 1000 Naira.
It was a giant leap forward in a new world!
At my club in Ibadan, I led a protest that if players would not be flown to distant match venues for domestic matches around the country, I would either not go for those away matches, or would fly myself there privately, provided I could afford it. It made sense even to the officials who realized the punishment we endured travelling long distances across the country (Ibadan to Kano, for example) to honour domestic league matches, in very uncomfortable buses, week after week. I made Shooting Stars FC to fly the team to a few destinations as a result of my one-man protest, seeking respect.
We were the first generation of local players (between Rangers International and IICC Shooting Stars FC) in Nigeria’s history to be given loans to buy cars, or were paid well enough to purchase our own cars, or were gifted cars as reward for good performance (not necessarily winning).
In two short years, by 1978, I had a ‘contract’ with the Western Nigerian Investment and Credit Corporation, owners of IICC Shooting Stars International Football Club, an appointment as Senior Industrial Engineer, with pensionable welfare package whenever I retired from the club. That year, in enjoying my status as the first Nigerian player to be listed amongst the top ten best players in Africa (I was named Third Best at the time when Nigerians were not even aware of the Best African Player award) I owned 5 cars, all packed in my compound in Ibadan. I was also building my house in the city.
The seed of respect, dignity for sports heroes and being role models was planted in the struggle by us and some Track and Field athletes in the late 1970s. We won that fight and it manifested in several good things that happened to many local athletes.
As I retired from football I became manager of IICC Shooting Stars. My first actions were a testimony to my determination to sustain the struggle of elevating the status of players. I signed what were mouth-watering contracts with some players, including Clement Temile, Samson Ozogula, Rashidi Yekini, Ogbein Fawole and so on. On the day Temile and Ozogula reported for work, the keys to brand new 505 cars, premium cars at the time that even senior officials of the club did not have, were waiting for them! It was unprecedented in the history of Nigerian football. When they drove into Benin City that weekend they were not only hailed as heroes, they were celebrities with solid role model status!
(to be concluded next week).
https://guardian.ng/sport/sport-slavery ... n-nigeria/
Check out Sooting's website:
https://shootingstarssc.com/
https://shootingstarssc.com/
Re: Sport – slavery for local athletes in Nigeria
Major correction that the naira was equivalent to the dollar. Not true, the naira was not just more than the dollar, but much more sometimes twice sometimes a little more than twice.
-
Toxicarrow
- Egg
- Posts: 9667
- Joined: Wed Dec 24, 2003 12:39 am
- Contact:
Re: Sport – slavery for local athletes in Nigeria
Sport – Slavery for local athletes in Nigeria – Part 2
by Segun Odegbami
26 September 2020 | 2:56 am
I was a member of the Professional Football Implementation Committee that developed and established the policies and the structures for the take-off and running of the professional league in Nigeria. The committee designed a business template for football that other sports could take pages from as they all began the transition from amateur to professional status. This was the essential transition that would kick start an authentic football (and sports) industry in Nigeria.
That was in 1990.
The committee, mostly funded by the chairman, late Industrialist, Chief Nathaniel Idowu, did the greater part of their research, planning and scripting of the guidelines for running the professional league in the office of the English FA in London, using the English Premier League as a working model.
Engineer Remi Asuni and POC Achebe were the main architects, the rest of us added our understanding of the peculiarities of the local Nigerian situation, to produce a visionary and simple document, which, if well implemented, would create a functional and viable professional league of business-oriented clubs that would fuel a very successful football industry.
The projection was that within 10 years there would be a full-blown professional league birthing a football industry that will catalyse the growth of a sports industry in Nigeria. In 10 years local players would no longer need to seek greener pastures in mushroom leagues abroad in countries even poorer than Nigeria in every way. Nigerian football would be on global television, almost as beautiful to watch as any league in Europe or South America. Foreign players would be attracted to the country’s league by the incentives that clubs would offer. And so on. Those were the dreams.
The basic ingredients needed to achieve these were on ground already – exceptionally gifted local players, a great national economy to fuel the industry, very big local clubs with a large and passionate followership of the clubs and the game. Everything was there on ground except excellent football fields to play on, and the will to follow the guidelines as laid out by the league board to run the clubs as business concerns.
The ownership structure of most of the clubs made things difficult. Governments owned them. They were, therefore, not designed for corporate business, which is what the clubs needed.
Local clubs needed to grow into mega clubs, and there were quite a few at that time that had all the basic ingredients for that transition but were hurdled by the structure of their ownership, and not having enough guidance in terms of information and education on how to go about converting government-owned clubs to business entities. The situation only needed a little tweaking of the subsisting mentality, a new control structure, clear responsibilities, set goals, a clearer vision of the future, and a simple road map to a proper football business organisation.
The success of football clubs would drive the success of the professional body responsible for organising them – the Professional League board (later, the LMC).
But it should have a matter of the dog (the clubs) wagging their tails (the board), and not the tails wagging the dogs, as is the case now under the present operating structure. The clubs should own the board that organised them, and they should be doing so well as businesses that they would ‘feed’ the professional league board and make it stronger and better to deliver on its management-the-league role.
The board was not meant to be making money and sharing it to the clubs at their discretion and as handouts, paying themselves outrageous wages and emoluments that make them benefit more than the owners. All they are staff, supervisors and managers of the league.
The success of the Clubs was to be the key to the success of the football industry in our projections 30 years ago. And the success of the clubs was not dependent at all on the League board. The clubs were entirely separate entities and outside of the football field and technical matters, they had no business with the league board or the football federation.
Understanding this does not require rocket science. The examples we see everyday in the well-established football cultures in the world are a clear indication of what works and would work even for Nigeria with its special peculiarities in history, culture, manpower, philosophy and national economy.
The formulae for success that we established in 1990 were so simple that they were too good to be true – empowering the local clubs to become businesses and to succeed – that clubs took them for granted, circumvented the guidelines and ran their affairs along the same old familiar lines, pinning their fortunes to the apron of the League board. More recently the board has metamorphosed into a new body, the LMC, a private enterprise whose creation promised a great deal, but continues to deliver mostly in promise and in words. The LMC inadvertently took most responsibility away from clubs to become independent businesses, and now burdens itself with responsibility to make the clubs viable through the limited sponsorships it attracts to the league. It is a body whose ownership, powers, roles and responsibilities are still shrouded in secrecy. The clubs should own it, but don’t. Those who hold its shares in truth do not render accounts to it. The big question is this: Who should own the LMC if its purpose is to manage the professional league of clubs? It is important to do a forensic of its ownership structure and xray its powers.
Like all the other football leagues in the world, the greatest source of revenue remains television. Without television no league can succeed as a big business. This aspect is the one area where clubs and the professional league board must come together and work out an arrangement that makes the clubs the greater beneficiary of the revenue derivable from TV and all the other league sponsorships.
The board cannot dictate to the clubs. The clubs will decide amongst themselves and with the advise of the board how best to share this essential revenue.
Unfortunately, Nigeria does not have a good television coverage culture, with their bad pitches, limited capacity to cover matches, and insecurity in some parts of the country. That’s why its league is not attracting the kind of revenue Nigerian football should command in the global space. So, selling the league has become a huge challenge for the LMC.
The clubs, therefore, must return to their primary source of revenue, running their own businesses. That’s where information and education are critical.
The clubs were to be registered as corporate entities. They were to engage in businesses using the image, name and infrastructure of the clubs and its players. They must generate revenue from several sources in order to grow and run their football clubs.
Each club would create it’s own business stream but mostly in the leisure, tourism, travel, entertainment and hospitality sub-sectors, building a huge market base of followers, clients, sponsors, patrons and subscribers.
It is important that each club should take a business course on Ajax Amsterdam FC and its Arena. It is a great case study for guidance into the business of. lib football.
The club is a city-club owned by the inhabitants of the city of Amsterdam. The people of the city subscribe to the club as fans and shareholders. They built and own their stadium, along with private investors and sponsors, and its various facilities and infrastructure for sports and business. Within the Arena complex (and even outside its immediate orbit) they run a money-making machine of small and big businesses that keep the facility running and making money 7 days a week, all-year round. The football played once every two weeks at the Arena is the least activity within the complex. Its match tickets attract the most audience to the facility but earns only a small fraction of the overall revenue and profit. The greater revenue and profit come from estates, hotels, casinos, restaurants, eateries, conferences centres, paying visitors, theatres, merchandising, manufacturing, gaming centres, and so on and so forth, that are a part of this huge conglomerate.
That is the football business. Football clubs now run television and radio stations, football academies in foreign countries, transport businesses, publications, and so on and so forth. The football played on the field and the superstar players in the club are the ambassadors and facilitators of all these businesses.
To understand this is to understand where we are in Nigerian football 30 years after the professional league was established and why players are still slaves.
It is not the primary responsibility of the football federation or the professional league board to take care of the players in the Nigerian domestic professional league. That responsibility falls squarely on the shoulders of the clubs, period.
Since the clubs are not making money the way they should, the players become the victims. Since clubs are not running their affairs like proper businesses as they should, they cannot become successful and take care of their players.
Clubs have to wake up to the reality that they are solely responsible for the poverty and enslavement of Nigerian players in the domestic leagues.
They must take the guidelines that instruct them to be private corporate entities establishing businesses outside of just playing football and waiting for allocations, seriously.
This enslavement must stop. For 30 years it has sustained. Some things need to give and must change.In summary, no club is being run properly as a business as described above. No club has a stream of revenue generating arms. No club is into lucrative businesses like estates, oil and gas, communications, production, hospitality, media, and so on, all aside from football.
In 30 years, it is hard to find even a single club that can claim to be a successful business entity. Most do not even do any business. With only a few exceptions, most are professional clubs only in name.
Several clubs have the potential but have been prevaricating and hesitating to go the whole hog and plunge into the world of investments, turning their gold mines into good fortune. Many existing clubs have great potential to become mega clubs, do good and establish successful businesses.
The way the LMC has gone about it so far has not succeeded in making the clubs act as they should. There is a need for a new way of achieving that objective.
Football in Nigeria is slave labour. The players at home, on the average, must be earning some of the least wages of footballers in the world. That speaks volumes.
Attention should, therefore, now be on the clubs, henceforth, with the LMC and private business consultants guiding them carefully and respectfully through the maze of the business world. There are present clubs that can become mega clubs and assume their roles and responsibilities in the development of an authentic football industry, and by extension, a Sports Industry in Nigeria, where footballers would be kings and not slaves.
https://guardian.ng/sport/sport-slavery ... ia-part-2/
I
by Segun Odegbami
26 September 2020 | 2:56 am
I was a member of the Professional Football Implementation Committee that developed and established the policies and the structures for the take-off and running of the professional league in Nigeria. The committee designed a business template for football that other sports could take pages from as they all began the transition from amateur to professional status. This was the essential transition that would kick start an authentic football (and sports) industry in Nigeria.
That was in 1990.
The committee, mostly funded by the chairman, late Industrialist, Chief Nathaniel Idowu, did the greater part of their research, planning and scripting of the guidelines for running the professional league in the office of the English FA in London, using the English Premier League as a working model.
Engineer Remi Asuni and POC Achebe were the main architects, the rest of us added our understanding of the peculiarities of the local Nigerian situation, to produce a visionary and simple document, which, if well implemented, would create a functional and viable professional league of business-oriented clubs that would fuel a very successful football industry.
The projection was that within 10 years there would be a full-blown professional league birthing a football industry that will catalyse the growth of a sports industry in Nigeria. In 10 years local players would no longer need to seek greener pastures in mushroom leagues abroad in countries even poorer than Nigeria in every way. Nigerian football would be on global television, almost as beautiful to watch as any league in Europe or South America. Foreign players would be attracted to the country’s league by the incentives that clubs would offer. And so on. Those were the dreams.
The basic ingredients needed to achieve these were on ground already – exceptionally gifted local players, a great national economy to fuel the industry, very big local clubs with a large and passionate followership of the clubs and the game. Everything was there on ground except excellent football fields to play on, and the will to follow the guidelines as laid out by the league board to run the clubs as business concerns.
The ownership structure of most of the clubs made things difficult. Governments owned them. They were, therefore, not designed for corporate business, which is what the clubs needed.
Local clubs needed to grow into mega clubs, and there were quite a few at that time that had all the basic ingredients for that transition but were hurdled by the structure of their ownership, and not having enough guidance in terms of information and education on how to go about converting government-owned clubs to business entities. The situation only needed a little tweaking of the subsisting mentality, a new control structure, clear responsibilities, set goals, a clearer vision of the future, and a simple road map to a proper football business organisation.
The success of football clubs would drive the success of the professional body responsible for organising them – the Professional League board (later, the LMC).
But it should have a matter of the dog (the clubs) wagging their tails (the board), and not the tails wagging the dogs, as is the case now under the present operating structure. The clubs should own the board that organised them, and they should be doing so well as businesses that they would ‘feed’ the professional league board and make it stronger and better to deliver on its management-the-league role.
The board was not meant to be making money and sharing it to the clubs at their discretion and as handouts, paying themselves outrageous wages and emoluments that make them benefit more than the owners. All they are staff, supervisors and managers of the league.
The success of the Clubs was to be the key to the success of the football industry in our projections 30 years ago. And the success of the clubs was not dependent at all on the League board. The clubs were entirely separate entities and outside of the football field and technical matters, they had no business with the league board or the football federation.
Understanding this does not require rocket science. The examples we see everyday in the well-established football cultures in the world are a clear indication of what works and would work even for Nigeria with its special peculiarities in history, culture, manpower, philosophy and national economy.
The formulae for success that we established in 1990 were so simple that they were too good to be true – empowering the local clubs to become businesses and to succeed – that clubs took them for granted, circumvented the guidelines and ran their affairs along the same old familiar lines, pinning their fortunes to the apron of the League board. More recently the board has metamorphosed into a new body, the LMC, a private enterprise whose creation promised a great deal, but continues to deliver mostly in promise and in words. The LMC inadvertently took most responsibility away from clubs to become independent businesses, and now burdens itself with responsibility to make the clubs viable through the limited sponsorships it attracts to the league. It is a body whose ownership, powers, roles and responsibilities are still shrouded in secrecy. The clubs should own it, but don’t. Those who hold its shares in truth do not render accounts to it. The big question is this: Who should own the LMC if its purpose is to manage the professional league of clubs? It is important to do a forensic of its ownership structure and xray its powers.
Like all the other football leagues in the world, the greatest source of revenue remains television. Without television no league can succeed as a big business. This aspect is the one area where clubs and the professional league board must come together and work out an arrangement that makes the clubs the greater beneficiary of the revenue derivable from TV and all the other league sponsorships.
The board cannot dictate to the clubs. The clubs will decide amongst themselves and with the advise of the board how best to share this essential revenue.
Unfortunately, Nigeria does not have a good television coverage culture, with their bad pitches, limited capacity to cover matches, and insecurity in some parts of the country. That’s why its league is not attracting the kind of revenue Nigerian football should command in the global space. So, selling the league has become a huge challenge for the LMC.
The clubs, therefore, must return to their primary source of revenue, running their own businesses. That’s where information and education are critical.
The clubs were to be registered as corporate entities. They were to engage in businesses using the image, name and infrastructure of the clubs and its players. They must generate revenue from several sources in order to grow and run their football clubs.
Each club would create it’s own business stream but mostly in the leisure, tourism, travel, entertainment and hospitality sub-sectors, building a huge market base of followers, clients, sponsors, patrons and subscribers.
It is important that each club should take a business course on Ajax Amsterdam FC and its Arena. It is a great case study for guidance into the business of. lib football.
The club is a city-club owned by the inhabitants of the city of Amsterdam. The people of the city subscribe to the club as fans and shareholders. They built and own their stadium, along with private investors and sponsors, and its various facilities and infrastructure for sports and business. Within the Arena complex (and even outside its immediate orbit) they run a money-making machine of small and big businesses that keep the facility running and making money 7 days a week, all-year round. The football played once every two weeks at the Arena is the least activity within the complex. Its match tickets attract the most audience to the facility but earns only a small fraction of the overall revenue and profit. The greater revenue and profit come from estates, hotels, casinos, restaurants, eateries, conferences centres, paying visitors, theatres, merchandising, manufacturing, gaming centres, and so on and so forth, that are a part of this huge conglomerate.
That is the football business. Football clubs now run television and radio stations, football academies in foreign countries, transport businesses, publications, and so on and so forth. The football played on the field and the superstar players in the club are the ambassadors and facilitators of all these businesses.
To understand this is to understand where we are in Nigerian football 30 years after the professional league was established and why players are still slaves.
It is not the primary responsibility of the football federation or the professional league board to take care of the players in the Nigerian domestic professional league. That responsibility falls squarely on the shoulders of the clubs, period.
Since the clubs are not making money the way they should, the players become the victims. Since clubs are not running their affairs like proper businesses as they should, they cannot become successful and take care of their players.
Clubs have to wake up to the reality that they are solely responsible for the poverty and enslavement of Nigerian players in the domestic leagues.
They must take the guidelines that instruct them to be private corporate entities establishing businesses outside of just playing football and waiting for allocations, seriously.
This enslavement must stop. For 30 years it has sustained. Some things need to give and must change.In summary, no club is being run properly as a business as described above. No club has a stream of revenue generating arms. No club is into lucrative businesses like estates, oil and gas, communications, production, hospitality, media, and so on, all aside from football.
In 30 years, it is hard to find even a single club that can claim to be a successful business entity. Most do not even do any business. With only a few exceptions, most are professional clubs only in name.
Several clubs have the potential but have been prevaricating and hesitating to go the whole hog and plunge into the world of investments, turning their gold mines into good fortune. Many existing clubs have great potential to become mega clubs, do good and establish successful businesses.
The way the LMC has gone about it so far has not succeeded in making the clubs act as they should. There is a need for a new way of achieving that objective.
Football in Nigeria is slave labour. The players at home, on the average, must be earning some of the least wages of footballers in the world. That speaks volumes.
Attention should, therefore, now be on the clubs, henceforth, with the LMC and private business consultants guiding them carefully and respectfully through the maze of the business world. There are present clubs that can become mega clubs and assume their roles and responsibilities in the development of an authentic football industry, and by extension, a Sports Industry in Nigeria, where footballers would be kings and not slaves.
https://guardian.ng/sport/sport-slavery ... ia-part-2/
I
Check out Sooting's website:
https://shootingstarssc.com/
https://shootingstarssc.com/